by Thomas Ciccarelli | Aug 20, 2015 | Marketing, Social Media
The general rule of thumb is that only 2% of people that visit your website will actually follow through with a purchase. That leaves an enormous pool of people that know who you are and are interested in your product or service, but haven’t made a purchase yet. Ad...
by Thomas Ciccarelli | Aug 20, 2015 | Marketing, Social Media
Last week a report by iStrategyLabs set the web on fire with its research showing that the younger generation is fleeing Facebook by the millions. According to the report the percentage of Facebook users in the 13-17 age category is down by 25% since 2011. This is...
by Thomas Ciccarelli | Aug 20, 2015 | Marketing
Nowadays, we are all familiar with large companies gathering data on us to better understand our buying habits. The coupons that automatically print for us at the grocery store, the email suggestions from Target, and the famous “customers who bought this, also viewed...
by Thomas Ciccarelli | Aug 20, 2015 | Security
Today, many businesses have abandoned their brick-and-mortar shops and rely on their websites to reach their customers. This transition has numerous benefits for businesses, but can also come with new security threats. Deadbolts, bulletproof glass, and fireproof safes...
by Thomas Ciccarelli | Aug 19, 2015 | Security
If you work for a small business or own a small business, odds are that you are a jack-of-all-trades. A little bit accountant, a little bit salesperson, a little bit marketer. You do it all and can take whatever comes your way. With so much information flying at you,...
by Thomas Ciccarelli | Aug 19, 2015 | Design, Development
A good first impression can make all the difference and in the world of business that means your website holds the potential to make or break a sale. If a customer isn’t impressed by your site, it’s likely they’ll move onto one of your competitors – giving them...
by Thomas Ciccarelli | Aug 19, 2015 | Social Media
How to Build Your Social Media Presence Nowadays, marketing your business on social media is a no-brainer. Figuring out how to build your social media presence, however, is not as simple. While more and more customers flock to these social networks, so does...
