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How to Build Your Social Media Presence


Nowadays, marketing your business on social media is a no-brainer. Figuring out how to build your social media presence, however, is not as simple. While more and more customers flock to these social networks, so does your competition, which means you need to fight harder for your customer’s attention. So how do you make a name for yourself on social media and grow your following on these platforms?


Incorporate Social Media Buttons

Every time you publish a new blog post or add a video to your website, make sure you include social media buttons that make it easy for viewers to share your content with their own following. You also need to make sure that any other valuable content on your site has social media buttons, especially photos, infographics, and articles. All of these have the potential to go viral, which can grow your following exponentially.


Time Social Media Releases

There is a time and a place for everything. So make sure you are releasing your social media content at the right time and on the right platform. Buffer estimates that your Facebook engagement rate will be 18% higher if you post on a Friday. Pinterest is most active on Thursdays.  And Twitter is the platform of choice on weekends.


Focus on the Right Platform

Even though social media is free, it can take up an insane amount of your time. For this reason, it is really important to focus your time on the right platforms so that you are getting the best ROI on your time (and money) spent. Facebook is by far the most popular of the networks, but Pinterest offers the biggest bang for your buck if you fall into their women-based market.


Try New Platforms

Even though you want to focus the majority of your time on your most successful platforms,  you don’t want to ignore the rest completely. Every customer will have their own favorite platform and you want to make sure you are accessible to everyone. You also want to remain open to testing out new platforms as they arise so that you are ready to jump on board when the next hit arrives.


Incentivize Interaction

A great way to increase your social media following is by rewarding those that follow, like, pin, retweet, or comment on your business or content. Offer exclusive coupons and deals, or release important information to your following first.


Hire a Social Media Manager

If your company has reached a size where you can devote a reasonable budget to your marketing efforts, you should seriously consider hiring a social media manager. Companies that focus their efforts on social media marketing will know exactly how to get the biggest bang for your buck and many will actually guarantee an ROI that justifies their fee.


Successful social media marketing has skyrocketed many companies to instant popularity and padded their bottom line at the same time. With the right focus and tools, you can easily bring in new customers and more business. Focus on the right platforms, interact with your customers, and before you know it you will have a following that you’ve always dreamed of.